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Taylor Swift's dress choice inspired a multi-million dollar donation to marine animals. For the uninitiated, the pop star wore a vintage sea otter t-shirt during the shoot A showgirl's official launch partyand the same shirt appeared in the final cut of the film, prompting Swifties to donate to the California aquarium that issued the shirt, Monterey Bay Aquarium.
There was an increase in donations of $13 to the aquarium, according to KSBW, but in addition to that, the Monterey Bay Aquarium also reissued the design of the vintage otter shirt Swift was wearing. They also started a fundraiser with a goal of $1.3 million, referring to the turn it on singingthe lucky number The shirt went live on October 16 at around 9:40am local time.
And for Monterey Bay Aquarium, the $1.3 million goal was met in just seven hours, and by the next day, fundraising had already reached more than $2.3 million.
The aquarium shared its thanks in a message on its website, writing:
“We never thought we'd reach our goal in 7 hours. Thanks to you we did it New Heights—your support means more than words can say, and the impact will spread far beyond this moment. Truly, this community is The 1!”
As of this writing, the aquarium has already raised $2.37 million and counting. They're asking fans to donate $65.13, another play on Taylor Swift's lucky number, to get a reissue of the vintage otter t-shirt.
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Production on Taylor Swift's vintage otter t-shirt is on hiatus, but fans can still donate
According to the Monterey Bay Aquarium's official website, they only have limited supplies of the Sea Otter T-Shirt reissue that taylor swift they brought to their campaign. It turns out supplies have held out, and the aquarium and its supplier are now catching up on orders after donations and orders exceed their goal.
As of Friday, October 17th at 9:20am local time, however, the initial supply of the reissued shirt appears to have sold out, which isn't surprising since donations have nearly doubled their goal. However, at the time, fans could still get the sea otter shirt through its official website for $65.13, but any donation will be treated as a back order, according to the aquarium.
“Due to high demand and limited production capacity, if you donate now, it will be treated as a back order and delivery will be delayed. We strongly recommend that you place your order as soon as possible to secure your place in the queue; delivery times may take longer.”
However, just hours after its first update, the aquarium shared on its website that its t-shirt campaign is “temporarily on hiatus.” fans of The life of a chorus girl singing they can still donate, and they also encourage people to stay in touch for future updates.
According to Monterey Bay Aquarium, per People, the original shirt was an “anti-fast fashion statement,” tough enough to last more than three decades. For the reissue, they partnered with Liberty Graphics, who appear to have ties to the original shirt producer, to create a 100% cotton shirt printed with PVC-free water-based ink to minimize pollution.
edited by Kinette Sumadiadia
