Top 5 college football stars with highest NIL rating with Ohio State's Jeremiah Smith

Football players are among the highest earners in the NIL era. These stars have benefited from the rule that allows college athletes to make money off their name, image and likeness.

So with that in mind, let's look at the five college football stars with the highest NIL ratings.

Top 5 college football stars with highest NIL rating

5. LaNorris Sellers, quarterback, South Carolina Gamecocks – $2.7 million

LaNorris Sellers is the starting quarterback for the South Carolina Gamecocks. The double threat caller is worth $2.7 million.

Sellers has endorsement deals with Beats by Dre, T-Mobile, Rhoback, Raising Cane's and more. He is one of the most promising players in college football and should see an increase in rating in the coming seasons.

4. Bryce Underwood, quarterback, Michigan Wolverines – $3 million

Bryce Underwood is the true freshman starting at quarterback for the Michigan Wolverines. Underwood is worth NIL at $3 million.

Underwood has guided the Michigan Wolverines to a 9-2 record this season. He is the youngest player in the top five and a potential first-round pick in the NFL draft. He will likely add a few digits to his valuation in the 2026 and 2027 campaigns.

3. Carson Beck, quarterback, Miami Hurricanes – $3.2 million

Carson Beck has performed decently in his first season without Kirby Smart and the Georgia Bulldogs. Beck has guided the Hurricanes to a 9-2 record entering the final week of football.

According to On3 Sports, Beck has a NIL value of $3.2 million. He has performed admirably and should be selected in the 2026 NFL Draft.

2. Arch Manning, quarterback, Texas Longhorns – $4 million

Arch Manning is the quarterback with the highest NIL value in 2025. The Longhorns signal caller is worth $4 million and has endorsements with Red Bull, Vuori, Uber, Panini America and more.

Manning has endured an up-and-down first season as the Longhorns' undisputed starter. However, he still has at least one more season of collegiate eligibility remaining and could see his rating rise significantly.

1. Jeremiah Smith, Wide Receiver, Ohio State – $4.2 million

Jeremiah Smith he's been the best wide receiver in the country since he stepped foot on Ohio State's campus. According to On3 Sports, Smith has a NIL value of $4.2 million.

Endorsements with Red Bull and Adidas increase its value. Smith is eyeing back-to-back national championships with his teammates under the watchful eye of Ryan Day.